that complete us and highlight our qualities. The choice of a “made to measure” suit is not just an aesthetic whim, it is something more: it is a way of being, a demonstration of style and culture. The English term used for a handmade suit is “bespoke”. The word’s root of the verb “to be” is not coincidental. A bespoke garment communicates robustness, and implicates a positive and active response to Hamlet’s doubting. By contrast, modern culture, the culture of the image and speed, social homogenization and emotional apathy, represents the negative response, because it urges us not to be, it urges us to be passive.